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Ethnic is a clothing brand based in Pakistan that is known for its traditional and contemporary Eastern wear for women and girls. The brand is part of the Outfitters Stores PVT LTD group. It offers a variety of products, including unstitched and ready-to-wear embroidered suits, printed suits, and other traditional Pakistani clothing. The brand has an online presence and also has physical stores in Pakistan. They have also launched an online store in the UK and plan to expand to the US market. The spelling on the brand's tag sometimes appears as "ETHNC". 

This brand is one of many Pakistani clothing brands that are popular for their unique designs and fusion of traditional and modern styles. Other popular brands include Khaadi, Sapphire, and Maria B.